A brand of style dedicated for men who believes that pursuing the ordinary is the way
to achieving the extraordinary. Providing unique combination of classics.
THE ACE OF SPADE
Logogram adapted from shape of spade in a playing card game.
The spade chosen because its visual well communicate YOVIAJOGIA’s brand value
and characteristic, which is simple, good qualities, classiccontemporary, masculine, neat and sharp.
The logotype support the impression YOVIAJOGIA’s contemporary-classic
characteristic by its kerning’s space and unique treatments of typography.