BRANDING · GRAPHIC DESIGN

YOVIA JOGIA: THE BRAND

A brand of style dedicated for men who believes that pursuing the ordinary is the way to achieving the extraordinary. Providing unique combination of classics.
http://yoviajogia.com

THE ACE OF SPADE

Logogram adapted from shape of spade in a playing card game. The spade chosen because its visual well communicate YOVIAJOGIA’s brand value and characteristic, which is simple, good qualities, classiccontemporary, masculine, neat and sharp. The logotype support the impression YOVIAJOGIA’s contemporary-classic characteristic by its kerning’s space and unique treatments of typography.